No, but seriously, he has harnessed it, molded it and crafted it into a tool for meeting engagement.
The deal is that every company is using social media to expand their brand. The challenge is that it’s also a major distraction, especially at meetings. A recent study finds that 89% of audiences will text, tweet, and play Angry Birds during presentations. The solution is to embrace it. Make social media an integral part of the meeting by playing, poking, and engaging the audience with it. Facebook is the perfect way in.
As the Social Media guy, Scott warms up and humanizes the executives and the audience by “friending” them. Using customized graphics and funny “inside” information, Scott comments on mock-ups of their Facebook homepages discovering status updates, friends, likes, dislikes, favorite fan pages and obsessions. From there, he can go anywhere: games, text-to-screen dialogue, competitions, and all kinds of serious and lighthearted ways to reinforce the content.
So write back! Or Like or Tweet or iChat us back with a cute emoticon and let’s brainstorm ways to inject your next event with social media humor and fun.